This article examines humor as it intersects with race and gender in digital media. It takes up the idea of laughter to explore how Black expressive culture emerges online, both individually and collectively, in the contemporary moment, arguing that web-based objects such as blogs and podcasts as well as tweets, hashtags, and memes that exist and circulate on social media produce racialized and gendered humor predicated on ridicule. Such ridicule is tied to a genealogy of Black feminist and Black queer enactments of “sass” and “shade” as affective strategies of social scrutiny. By detailing the humor associated with the popular viral personalities Luvvie Ajayi and Crissle West as well as the social networking platform Twitter, this article begins the work of archiving Black women's daily comedic performances on the Internet.

You do not currently have access to this content.