Jayaera: The Multimedia Joy of Afro-Caribbean “Cuir Bliss” (2008–2024)

The article reflects on the evolution of the Afro-Caribbean neologism “jayaera”—a deeply internal feeling of joy when one can freely be oneself, coined by performer Macha Colón. By conducting a close reading of how, since 2008, Macha popularized “Jayá” (adj.), and by studying D’Chamacas party as a catalyst for “jayaera” (n.), this article analyzes the collectivization of “cuir bliss” and examines its multimedia origins. It also explores how, in 2019, there was a marked shift toward “combative jayaera” (n. with adj. modifier) that escalates “cuir bliss” into “cuir irreverence” through #8M Slut Walks, the Perreo Combativo during #RickyRenuncia protests, and development of the Caribbean kiki scene. The article argues that “jayaera” has gradually separated from its creator through reinterpretations and adaptations, notably through performer Ana Macho’s song “Jayau,” alternative Pride celebrations, and as a strategy for political parties to present themselves as open to LGBTQIA+ issues. Lastly, the article revisits Macha's latest exploration of this Afro-Caribbean multimedia neologism through the Templo de la Jayaera (est. 2021), where participants identify and develop spaces for contemplative experiences, further engaging with the slippery and transient nature of decolonial joy and cuir bliss for Puerto Ricans.