Every other year I teach a course entitled “The History of Asian Women in America,” which focuses on the experiences of East, South and Southeast Asian women as they journey to these shores and resettle. Using autobiographies, poetry, journal writings, interviews and academic texts, the students learn from the women what political, social, cultural, economic and ecological conditions prompted them to leave their homelands and why they chose the United States. We learn of their rich cultural backgrounds, their struggles to create a subculture based on their home and host experiences, and the cultural gaps that often appear between the first and subsequent generations. And we also learn how patriarchy affects their lives transnationally. In spite of all this information, inevitably one student always asks “why are Asian cultures so oppressive to women?”

A late nineteenth-century trade card, or a color-printed circulating advertisement, touts Shepherd and Doyle's new “Celluloid” waterproof collars, cuffs and shirt bosoms (Fig. 1).1 These “economical, durable, and handsome” clothing items require less starching and washing, and so remove the need for Chinese laundries. The text on the reverse side includes directions on how “to remove yellow stains,” and the image enacts a kind of literal version of this removal. The slovenly laundryshop (the clothes overflowing the basket, the linens hung up askew, the steaming basins), the mix-and-match, gender-ambiguous garments of the workers, and their thin, slouching bodies all participate in the racist stereotype of Asians as dirty, effeminate and alien others. The caption proclaims the product to be “The Last Invention”; the “last” indicates finality, both in terms of modernity as the final stage of history and of a solution to the problem of unwanted immigrants. A group of Chinese male laundry-workers are so taken aback by this product that their pigtails stand in erect consternation. Their reaction stems both from the realization that they must return to China because their services have become unnecessary as well as from pure awe at the invention itself; in both cases, the scenario and its appeal apparently rely on these acts of recognition by the Chinese characters. Furthermore, the advertisement's status as such - merely advertisement - hides the illogicality of the celluloid salesman's presence in the laundry at all. The salesman, wearing a garish plaid suit and a bowler hat, appears to be one of those traveling salesmen who might peddle patent medicines, yet he bears the product eliciting such awe and consternation. Rather than selling the product to the Chinese workers, he appears simply to be taking gratuitous pleasure in introducing the workers to the agent of their impending misfortunes.

The goal of promoting diversity is deep-rooted in the post-civil rights activities of U.S. educational institutions. Universities across the country attempt to foster diversity by seeking a diverse student body, creating initiatives that promote diversity, institutionalizing committees and administrative positions with the sole purpose of overseeing diversity, and implementing curricular strategies to support academic diversity. The pursuit of diversity is so integral to the survival and attractiveness of college campuses that some universities even lie in order to appear diverse to potential students and public supporters. Such was the case of the University of Wisconsin, Madison whose officials digitally inserted the face of a black student into an image of white football fans in order to portray a diverse picture of the university's student body. Etemonstrating that diversity is valued is a staple of any academically competitive US university.