The concepts of society and culture, so vital in the pursuit of understanding human behavior. its patterns and effects, are ultimately expressed in the lives of individuals. Cultural values are carried, symbolized, and integrated in the minds of human beings Innovative individuals challenge and change culture. The crucial intersection of society, culture, and individual has not always been granted sufficiently high priority in social science research to exploit this rich vein. As sociology and anthropology have moved toward quantitative methods, material is often fractured so that society seems peopled by disembodied fragmented men and women. This is regrettable since the case study was previously an important research technique of both disciplines.