Examining the Viability of Corporate Recycling Initiatives and Their Overall Environmental Impact: The Case of Nike Grind and the Reuse-A-Shoe Program

The Reuse-A-Shoe program and Nike Grind are sustainability initiatives run by Nike to improve their environmental performance through the recycling of worn out shoes and surplus manufacturing materials into various surface materials. However, the positive environmental benefits associated with recycling may be offset by the negative impacts caused by the extensive logistics associated with these programs. This case study provides an overview and breakdown of both Nike and its recycling programs. It addresses the positive and negative environmental impacts of these programs, such as reduced waste to landfill and increased greenhouse gas emissions from increased transportation. The analysis concludes that these programs have limited potential in achieving any significant positive environmental impact and that Nike should investigate alternative models focusing more on biodegradable materials or a closed-loop system where materials are upcycled rather than downcycled, and where both material use and greenhouse gas emissions are considered.