Internet use in Russia is increasing rapidly. The former president of the Russian Federation, Dmitry Medvedev, has actively utilized the Internet for political purposes, and promoted its use among state officials and politicians in Russia. This article examines the online communication between Medvedev and the Russian people, as seen through his official kremlin.ru weblog. The article combines two research fields – the Internet and demography – mapping the publicly generated discourse of demography as articulated on Medvedev’s blog. Furthermore, the author assesses the communication between the authorities and the people, showing how it can be mismatched as individuals ‘talk past each other’.

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