This paper investigates the coping strategies of post-1989 East Central European transnational migrant entrepreneurs. Paradoxically, rather than facilitating transfer into the region of liberal-democratic orientations and practices, the incorporation of East Central Europe into late 20th-century consumer capitalism based on short-cycle flexible production in sectors unregulated by legal-institutional frameworks reproduces some of the features of the accustomed homo sovieticus syndrome: in particular, the reliance on the beat-the-system/bend-therules orientation on informal/crony patronage and connections, and immediate consumption rather than deferred gratification/investment-oriented capital accumulation renders effective strategies of economic action in the new situation. The effects of so-informed transnational migrant entrepreneurs' activities on the transformation processes in their home-countries are also discussed.

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