As there is no academic consensus on the effectiveness of the cross-strait integration policy, the panel study approach was adopted to present an empirical analysis. A scale to measure willingness for cross-strait integration was created based on the theory of ethnic group assimilation. Four hypotheses were derived from the social contact, social identity, and rational choice theories. The results show that cross-strait integration policy is effective. The Taiwanese students’ willingness for cross-strait integration had increased significantly after visiting Mainland China. Following their visit to the mainland, if the Taiwanese students had a better impression of China, lower perceived hostility, higher evaluation of the Chinese employment market, and weaker stand on Taiwanese independence, their willingness for cross-strait integration was considered to have increased. This study makes an academic contribution by presenting an accurate evaluation of the effects of the CPC’s Taiwan policy.

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