This article analyzes gender inequality in Russia’s rural informal economy. Continuation of unequal gendered roles in Russia’s rural informal economy suggests that tradition and custom remain strong. Gender differentials in time spent tending the household garden remain significant, as is the distribution of household tasks into gendered roles in ways that effect professional advancement for women. Land ownership is the domain of men, and women are not owners in Russia’s new economy. Moreover, men earn more from entrepreneurial activity, a function of how male and female services are valued and priced in society. Responsibility that is shared includes the marketing of household food. The conclusion is that institutional change is less impactful on gender inequality than persistence of culture and tradition.

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