This article analyzes political and social themes of Russia’s glossy magazines which represent the few remaining public spaces for surviving freedom of speech and expression in that post-communist country. As authoritarian nature of Russian political system deepens, the democratic openings often appear in unexpected places. Content analysis of two glamour monthlies, one (GQ-Russian Edition) intended for male audience, another (Cosmopolitan-Russia) – for female readership, shows consistently oppositional (anti-Putin) thrust of both publications, but also persistent political gender stereotypes. Analysis of these publications, intended for Russia’s nascent urban class – traditionally a social strata most associated with democratic impulses – provides an important explanation behind recent democratic protest activities in Moscow and St. Petersburg.
Glamorous politics or political glamour? Content analysis of political coverage in Russian glossy magazines
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Ekaterina Levintova; Glamorous politics or political glamour? Content analysis of political coverage in Russian glossy magazines. Communist and Post-Communist Studies 1 December 2013; 46 (4): 503–511. doi: https://doi.org/10.1016/j.postcomstud.2013.09.002
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