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Journal Articles

On Moderator Detection in Anchoring Research: Implications of Ignoring Estimate Direction

Nathan N. Cheek, Julie K. Norem
Journal: Collabra: Psychology
Collabra: Psychology (2018) 4 (1): 12.
https://doi.org/10.1525/collabra.125
Published: 17 May 2018
.... We argue that a drawback of traditional moderator analyses in the standard anchoring paradigm is that they ignore estimate direction—whether participants’ estimates are higher or lower than the anchor value. We suggest that failing to consider estimate direction can sometimes obscure moderation...
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Includes: Supplementary data