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Keywords: effort
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Journal Articles
Collabra: Psychology (2023) 9 (1): 87489.
Published: 30 October 2023
...Ignazio Ziano; Siu Kit Yeung; Cheong Shing Lee; Jiaxin Shi; Gilad Feldman Kruger, Wirtz, van Boven, and Altermatt (2004) described the effort heuristic as the tendency to evaluate the quality and the monetary value of an object as higher if the production of that object was perceived as involving...
Includes: Supplementary data