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Keywords: color association
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Journal Articles
Journal:
Collabra: Psychology
Collabra: Psychology (2018) 4 (1): 34.
Published: 17 October 2018
... stimuli. color color association brightness positivity replication The idea that the brightness of colors is associated with positivity is not new in terms of everyday experience nor in terms of scientific thinking. Numerous studies have indicated a brightness-positivity association...
University of California Press