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Keywords: awareness
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Journal Articles
Collabra: Psychology (2023) 9 (1): 87462.
Published: 07 September 2023
...Moritz Ingendahl; Johanna Woitzel; Nadja Propheter; Michaela Wänke; Hans Alves Evaluative Conditioning (EC) is the change in liking of an object due to its mere pairing with a positive/negative stimulus. A central question in EC research is whether EC effects also emerge without awareness...
Includes: Supplementary data