.... We argue that the varying levels of arousal in neutral words is due to varying levels of ambivalence. However, the idea that midpoint valence ratings for ANEW stimuli may hide varying levels of ambivalence has not yet been examined. This article provides evidence that words in the ANEW that appear...

.... Unsurprisingly, many people are ambivalent about meat—evaluating it as both positive and negative. Here, we propose that meat-related conflict is multidimensional and depends on people’s dietary group: Omnivores’ felt ambivalence relates to multiple negative associations that oppose a predominantly positive...