...Daniel Wolf; Astrid Schütz; M. Brent Donnellan; M. Brent Donnellan Unlike most other mammals, humans are trichromats and have the ability to perceive the color red. An explanation for the evolution of humans’ trichromatic color vision is that it offers humans the advantage to detect ripe fruit...

... to further test the dimension-specificity hypothesis by predicting the context-dependency of the meaning of the color red observed in the literature. The results of a series of five experiments revealed that the associations between red and valence could be predicted based on the activated dimensions...

...Lisa A. Williams; Timothy P. Schofield; Thomas J. Whitford The red-attraction effect refers to the finding that the color red enhances attractiveness ratings of targets, and is most robustly observed when males rate females. Three previously unexplored aspects of color-attraction effects were...