... as a norm entrepreneur. The attractiveness of the UAE's accomplishments in the region has made it worthy of emulation and, thus, a soft power. CONTACT Osman Antwi-Boateng [email protected] ; [email protected] © 2017 The Centre for Arab Unity Studies 2017 United Arab Emirates...

...Hosam Matar Soft power, according to Joseph Nye, in 2004, is ‘the ability to affect others through the co-optive means of framing the agenda, persuading, and eliciting positive attraction in order to obtain preferred outcomes’. The United States is applying many initiatives and policies of soft...

... of transition in the Italian orientation from that of a soft power to that of a hard power as well. Thus, it is argued, when Italy's national security and interests are challenged in a global context, Italy is willing to use both soft and hard power. The findings of this study supported, by and large...