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Contemporary Arab Affairs (2016) 9 (3): 428–444.
Published: 01 July 2016
...Hosam Matar Soft power, according to Joseph Nye, in 2004, is ‘the ability to affect others through the co-optive means of framing the agenda, persuading, and eliciting positive attraction in order to obtain preferred outcomes’. The United States is applying many initiatives and policies of soft...