This article argues that the Moroccan monarchy’s past political projects seek to perpetuate social representations and monarchial rituals. Moreover, the monarchy started with primitive strategies such as radical repression to maintain these representations. Meanwhile, through socio-historical changes, the Moroccan monarchy has been remarkably dynamic in adapting to the new social realities. This explains why the monarchy has reconstructed social representations. Thus, the resilience of the monarchy is not only due to its authoritative features, but in fact, due to the cultural foundations of authoritative relationships that exist in the Moroccan society as well.