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Keywords: diffusion of innovations
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Journal Articles
Classical Antiquity (2017) 36 (2): 183–235.
Published: 01 October 2017
.... onward. This article reexamines the foundation of many theories, the timeline for non-Christian adoption sketched by Roberts and Skeat in their study, The Birth of the Codex , and reevaluates it through the lens of “diffusion of innovations theory” in order to reconcile the evidence and elevate practical...