The author uses the debate over vaccines, and the recent passage of legislation in California that ended exemption from vaccines for reasons of personal belief, to explore how to change opinions on controversial topics. Research on the information deficit model, the affective tipping point, and notions of personal identity are discussed.
It Takes a Phase Transition: How to change minds
Jennifer Ouellette is a science writer focusing on physics. She writes the Cocktail Party Physics blog for Scientific American and is the author of the 2014 book Me, Myself, and Why: Searching for the Science of Self.
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Jennifer Ouellette; It Takes a Phase Transition: How to change minds. Boom 1 September 2015; 5 (3): 76–80. doi: https://doi.org/10.1525/boom.2015.5.3.76
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