The author, a resident of Los Angeles's Koreatown, travels to Seoul in order to compare the Korean culture where he lives with the culture of South Korea's capital. There he finds that, while he has spent years in Koreatown dreaming of the Korea he would one day experience, South Koreans have developed their own California dreams, which manifest in the clothes, advertisements, and businesses seen all around Seoul, as well as in the conversations he has with Koreans. Even the establishments in Korea’s forward-looking capital city that preserve the Korean past, such as a 1970s-themed music bar, present their own versions of the Californian dream.

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