San Francisco-based Swensen’s ice cream is one of many American fast food joints that has proliferated across Asia’s expanding markets in the past decade, gaining popularity among a young generation in the East even as these outlets retreat from their home territory in the West. American ice cream parlors and diner-style cuisine have established a foothold across the Pacific, carrying with them tastes and images evocative of a bygone era. Fragments of nostalgia for the California Dream seep to the surface in Bangalore, India, a city filled with echoes of the long vanished past.
Research Article| December 01 2014
Peering Through the Cracks in the California Dream: Bangalore’s nostalgia for our manufactured past
Boom (2014) 4 (4): 107–109.
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Anjali Vaidya; Peering Through the Cracks in the California Dream: Bangalore’s nostalgia for our manufactured past. Boom 1 December 2014; 4 (4): 107–109. doi: https://doi.org/10.1525/boom.2014.4.4.107
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