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Keywords: political marketing
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Journal Articles
Asian Survey (2017) 57 (4): 764–789.
Published: 01 August 2017
...Wilson Wong; Ying-Ho Kwong To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009–14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily...