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Keywords: political communicationClose
Asian Survey (2017) 57 (2): 249–270.
Published: 01 April 2017
..., the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy. © 2017 by The Regents of the University of California 2017 Bharatiya Janata Party Narendra Modi social media political communication elections SHELLY GHAI BAJAJ...