To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009–14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily backfire to expose the problem of a structural legitimacy deficit.
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Research Article| August 01 2017
Political Marketing in Macao: A Solution to the Legitimacy Gap for a Hybrid Regime?
Asian Survey (2017) 57 (4): 764–789.
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Wilson Wong, Ying-Ho Kwong; Political Marketing in Macao: A Solution to the Legitimacy Gap for a Hybrid Regime?. Asian Survey 1 August 2017; 57 (4): 764–789. doi: https://doi.org/10.1525/as.2017.57.4.764
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