How do political parties in developing countries, without access to accurate polling data, understand their voters? I examine the role that various sources of information play in political party platforms, and how the method of data collection affects parties’ policy and political efforts, primarily by using interview data from 2012 and 2013 with workers from four leading parties in Uttar Pradesh, India’s most populous state. I theorize the role of party workers as a key conduit for information between party leaders and the voters they represent.

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