This study examines how campaign events influence regional voters’ candidate preferences during South Korean presidential campaigns. Results show that regional voters become more aware of regionalism through campaign events, and, thus, their voting intention becomes more homogeneous within the regions toward the end of the campaign.
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© 2011 by the Regents of the University of California. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press’s Rights and Permissions website, http://www.ucpressjournals.com/reprintInfo.asp.
2011
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