This study utilized sociological perspectives to explain the relationships between institutional arrangements (government’s role, social dimensions of indigenous business organizations, and consumption culture) and non-tariff trade barriers embedded in Japan and Korea. A comparative study of institutional arrangements and the automobile industry reveals that there have been visible and invisible trade barriers in the Japanese and Korean automobile industries.

Keywords:
non-tariff barriers, bounded trust, automobile industry, keiretsu, chaebol
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2011
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