“Plant blindness” is defined as the failure to appreciate the fundamental importance of plants. To address this phenomenon, we created the Pet Plant Project (P 3 ) where students grow an unknown plant from seed, monitor development, and relate lecture concepts to their plant on a daily basis. A qualitative survey was administered and analyzed to evaluate student responses to the experience. Themes in the analysis, identified across 209 student-participants at Tennessee Tech University, included positive reinforcement of lecture material, a new-found appreciation for plants, responsibility and pride related to plant care, a continued desire to grow plants, and more. Statistical results included: 73% of students noticed plants more after the project; 76% planned to grow plants in the future; and 68% made a connection with their own plant that bolstered engagement in course materials.